"Creativity today is highly complex.
It means creating a concept and successfully
making something different. Every time we
make a product we don’t only think about
whether it is beautiful or ugly, but about the
reasons why people should buy it."

Carlo Freddi

The company starts life in 1976, based on a
concept by Carlo Freddi, as a company
specialising in the production, marketing and
sale of rhythmic gymnastics and half pointe
classical ballet shoes.